How we tackle Social media

Getting exposure on other Internet platforms is an effective way to expand your customer base. 74% of people use social media when making purchasing decisions (source). It provides an easy way to connect with clients with minimal maintenance. These sites can be classified into three categories:

  • Social Media sites
  • Review sites
  • Lead Generation sites

Social Media sites are primarily used by people to communicate with each other. These sites include Facebook, Instagram, Twitter, Pinterest, etc. 89% of marketers use Facebook in their brand marketing efforts (source). A recent trend on Facebook has been to establish groups for local communities. Group members frequently post on these pages asking for recommendations for home service companies and tradesmen. 

Review sites are used to find reviews on businesses. This category includes sites like Google, Yelp, Yellow Pages, etc. Google accounts for 57.5% of all reviews worldwide. 72% of customers won’t take action until they read reviews (source). Customer reviews are very important for generating new leads. Businesses should ask customers to provide an online review if they were happy with the work performed. It is also important for businesses to respond to online reviews in order to resolve complaints and maximize their review ratings.

Lead Generation sites also provide business reviews. In addition, they allow users to enter details about their project and can have companies bid for their business. This includes sites like Angie’s List, Home Advisor, and Thumbtack.

All of these platforms allow companies to setup a business page that communicates who they are and what services they provide. Increasing the number of business profiles you have with links to your website will increase the “quality” score that Google assigns to your website. Your website quality score impacts where your website appears on search results and how much you pay for pay-per-click (PPC) advertising.

Once you have established a social media presence, it is important to maintain it and keep in contact with your community. Creating posts and responding to comments and reviews deepens your presence within your community and strengthens the relationships you have with your followers. Good community engagement is key to attracting business on social media.

This can be a lot to manage. Trades Growth will make it easy for your business to manage your social media presence with the following services:

Social Media Services

Step 1

Create Social Media Strategy

Our first step is to work with you to develop your social media strategy. The goal of this step is to identify how your company will engage with your audience through social media sites. What sites do you want to target? How often do you want to post new content? How do you want to get your message out?

Step 1

Step 2

Create Business Profile Pages

We will help you create business profiles on all of the social media, review, and lead generation sites that you are targeting. These pages will allow you to open a dialogue with your audience, making relationships with customers more personal which increases customer loyalty and referrals.

Step 2

Step 3

Manage Posts

We will empower you to keep your website current with posts from your latest jobs, sales promotions, articles, etc.. We provide guidance for how you can update social media sites to interact with your customers. If your social media strategy includes advertising, we can help you develop ad content for Facebook and other social media platforms.

Step 3

Step 4

Manage Reviews

It is important to maximize your business review ratings across various web sites. We will provide guidance to show you how to monitor reviews, respond to customer complaints, and gain positive reviews for recent work.

Step 4
Scroll to Top